🌟 PCB Launches OTT Platform ‘PCB Live’ — A Digital Revolution for Cricket Fans
The Pakistan Cricket Board (PCB) has officially entered the global digital streaming arena with the launch of its very own OTT platform, “PCB Live.” This bold step marks a historic shift in how Pakistani cricket will reach fans — offering direct access to live matches, exclusive interviews, archives, and classic replays, all under one unified digital roof.
According to the PCB, the service has first been rolled out in the United Kingdom (UK) through a web-based version, giving fans in the region early access to stream the Pakistan vs South Africa Test series. The launch is more than just another digital service — it’s a statement of modernization, control, and innovation by one of the world’s most passionate cricketing nations.
🌍 A New Era of Fan Engagement Begins 💻
For decades, Pakistani cricket has been distributed through broadcasters and third-party streaming apps. Now, with PCB Live, the board is taking full ownership of its content ecosystem — connecting directly with the fans without intermediaries.
This shift toward a direct-to-consumer (D2C) model represents a major strategic milestone for the PCB, one that mirrors the digital evolution already seen in major sports leagues like the IPL, NBA, and Premier League.
📱 The Mission Behind PCB Live
According to PCB Chairman Mohsin Naqvi, this platform is more than just a streaming site — it’s a bridge between Pakistan cricket and its global fanbase.
“We are proud to launch our own OTT platform in an era where digital convenience shapes the fan experience. While PCB Live is starting in the UK, we will gradually expand its reach to other regions,” Naqvi said.
He emphasized that the platform aims to bring Pakistan cricket directly into the hands of passionate supporters, merging nostalgia with real-time access to ongoing matches.
🔥 PCB Live’s Big Debut: Streaming Pakistan vs South Africa Test Series
The timing of this launch couldn’t have been more strategic. As Pakistan prepares for the highly anticipated Test series against South Africa, fans in the UK now have a dedicated, official channel to enjoy live coverage without third-party barriers.
The first Test match kicks off at Gaddafi Stadium, Lahore, from October 12 to 16, followed by the second Test in Rawalpindi from October 20 to 24.
Through PCB Live, fans can experience:
- 🎥 Live match streams in HD
- 🏏 Real-time score updates and in-depth statistics
- 🎙️ Commentary options and expert analysis
- 📺 Instant highlights and post-match recaps
This first rollout in the UK acts as a testing ground for global expansion — with plans to bring PCB Live to other cricket-loving regions including Pakistan, the Middle East, North America, and Australia.
🚀 Expanding Horizons: PCB Live App Coming Soon 📱
To make the experience seamless, the mobile version of PCB Live is already under development and expected to be available in the UK by the end of October 2025.
Once the mobile app launches, fans will be able to:
✅ Stream live matches on smartphones and tablets
✅ Watch replays and highlights anytime, anywhere
✅ Receive match alerts and push notifications
✅ Enjoy exclusive player interviews and behind-the-scenes footage
This mobile expansion is key for attracting younger audiences — the Gen Z and millennial cricket fans who consume sports primarily through mobile platforms rather than traditional TV.
🎞️ What Makes PCB Live Unique?
Unlike third-party broadcasters, PCB Live promises a personalized, interactive fan experience. The platform will feature a diverse content library catering to both die-hard cricket fans and casual viewers.
📺 Available Content Includes:
- Live International Matches (Tests, ODIs, T20Is)
- Select Domestic Tournaments (National T20 Cup, Quaid-e-Azam Trophy highlights)
- Classic Matches & Archives — reliving historic wins like the 1992 World Cup and 2017 Champions Trophy
- Exclusive Interviews with current and former Pakistan stars
- Documentaries & Special Features on legends like Imran Khan, Wasim Akram, and Babar Azam
With this mix, PCB Live isn’t just another streaming app — it’s Pakistan cricket’s digital museum and live theater combined.
🎙️ Behind the Vision: Mohsin Naqvi’s Digital Ambition
PCB Chairman Mohsin Naqvi described the launch as a “momentous milestone”, reaffirming the board’s focus on innovation and modernization.
In his statement, Naqvi highlighted that PCB Live reflects a long-term vision to build a sustainable, independent digital brand capable of connecting with millions of global fans.
“PCB Live will redefine how fans experience cricket — not just as spectators, but as a community,” he said.
He added that the digital transformation aligns with PCB’s broader goals of:
- Boosting fan engagement worldwide
- Preserving Pakistan’s cricket legacy
- Creating new revenue streams through subscriptions and digital ads
- Enhancing global visibility for local players and tournaments
💰 Monetization Meets Accessibility: How PCB Live Benefits Fans and the Board
Unlike traditional broadcasting deals that limit control and profit sharing, PCB Live ensures the board retains full ownership of its digital rights.
🏦 For PCB:
- Revenue Diversification through subscriptions, sponsorships, and ad partnerships
- Data Ownership, helping PCB understand fan behavior and preferences
- Global Brand Expansion, allowing Pakistan cricket to reach new digital markets
❤️ For Fans:
- Affordable access to exclusive cricket content
- Ad-free premium options for seamless streaming
- Fan-centric features, including polls, live chats, and match interaction zones
This dual benefit model positions PCB Live as a win-win solution for both the organization and its supporters.
🕰️ A Journey Through Time: Cricket Nostalgia Meets Modern Tech
What sets PCB Live apart from global OTT platforms is its focus on nostalgia-driven storytelling. Fans can revisit unforgettable Pakistan cricket moments like:
- 🏆 1992 World Cup Triumph under Imran Khan
- 💥 Shahid Afridi’s fastest ODI century
- ⚡ Shoaib Akhtar’s record-breaking 161.3 km/h delivery
- 💚 Babar Azam’s rise as one of the world’s best batters
These moments, once scattered across YouTube clips and unofficial channels, will now live under one official, high-quality digital home — curated and owned by the PCB itself.
📈 How PCB Live Strengthens Pakistan Cricket’s Global Presence
The launch of PCB Live also sends a clear message: Pakistan is ready to compete on the global stage — not just on the field, but in digital innovation too.
The platform gives PCB control over its international image, reducing reliance on foreign broadcasters. It will also:
- Promote Pakistan’s domestic talent to a worldwide audience
- Serve as a platform for women’s cricket, offering visibility and equality
- Enable cross-platform collaborations with sponsors and cricket leagues
- Attract younger fans who prefer streaming over cable
This initiative may even open doors for international partnerships, like co-streaming deals with cricket boards or regional streaming services in Asia and Europe.
📱 The Future: PCB Live Beyond the UK
While the UK rollout is just the beginning, PCB has confirmed plans to expand PCB Live to:
🌍 Middle East & South Asia: To reach the massive expat fan base.
🇺🇸 North America: Where Pakistani and South Asian communities form a strong cricket-following audience.
🇦🇺 Australia & New Zealand: Home to passionate cricket-watchers eager for diverse content.
Each region will receive localized versions of the app with region-specific pricing, content recommendations, and match timings.
In the long term, PCB aims to make PCB Live a global hub for all Pakistan cricket content, potentially rivaling major sports OTT platforms.
⚙️ Technology Behind the Stream: PCB’s Digital Backbone
Behind the scenes, PCB Live is powered by a modern cloud-based streaming architecture designed for scalability, HD playback, and low latency.
Key technical highlights:
- Adaptive streaming for smooth playback on all devices
- Data-driven recommendations for personalized viewing
- Secure DRM (Digital Rights Management) protection
- Integration of AI-powered highlights and auto-clipping features
By embracing such technology, PCB Live ensures fans enjoy a professional, glitch-free, Netflix-like experience tailored specifically to cricket.
🧭 Analysis: Why PCB Live Is a Game-Changer
In the evolving media landscape, control over digital distribution is the key to long-term success. With PCB Live, the board now owns both the content and the platform, reducing dependency on TV deals.
It’s a bold yet calculated move, showing PCB’s commitment to modernization and fan satisfaction.
By embracing OTT, Pakistan joins the ranks of major cricket boards that recognize streaming as the future of global sports entertainment.
💬 Fan Reactions: Excitement Across Social Media
The announcement of PCB Live quickly trended under hashtags like #PCBLive, #PakistanCricket, and #CricketStreaming2025.
Fans expressed excitement, pride, and relief that they finally have a dedicated platform for Pakistani cricket content.
“Finally, we don’t need to rely on foreign apps. PCB Live is the future!” – @PakCricketFan
“Can’t wait for classic matches to be available officially. Great move, PCB!” – @CricketLoverUK
Such reactions highlight how deeply fans have awaited a direct, reliable connection to their national team.
🏁 Conclusion: PCB Live — More Than a Streaming Platform
PCB Live isn’t just an app; it’s a symbol of digital independence for Pakistan cricket. By combining live access, rich archives, and exclusive content, it brings fans closer to the game than ever before.
From the Gaddafi Stadium battles to the nostalgic replays of cricket’s golden eras, everything now sits just a tap away.
This move marks Pakistan’s entry into the global sports OTT revolution — not as a follower, but as a confident innovator ready to lead from the front.