HBL PSL Franchises to Receive Rs 970 Million Each—but Is It All Profit?

💼 Key Highlights

For PSL Season 10, each of the six participating franchises is expected to receive approximately Rs 970 million (~Rs 97 crore) from the central revenue pool. This total comes from broadcasting rights, league-wide sponsorships, and matchday revenues.

Under the PSL financial model, franchises are entitled to 95% of central revenue, while the PCB retains just 5%.

HBL PSL Franchises to Receive Rs 970 Million Each—but Is It All Profit?

💰 Earnings vs. Profit: Where It Goes

✅ What Rs 970m Covers

Central revenue share per franchise, split equally. This amount excludes player salaries, travel, hotel, and match-related expenses—franchise-specific costs deducted from this pool. 

⚠️ Expenses to Beware

  • Player fees (first 70% during tournament; final 30% post-final)—PCB pays these but deducts from the pool based on account sheets.
  • Other costs: travel, accommodation, event logistics.
  • Some franchises also distribute bonuses, like “Man of the Match,” across the team. Final take-home is thus significantly lower than 970m. 

📈 Profit Trends: How Much Did Franchises Actually Make?

  • As far back as PSL 7 and PSL 8, PCB chairman Ramiz Raja confirmed each franchise took home around Rs 810 to 900 million—approximately 70–71% profit margins—after deductions.
  • With the new model (PSL 10 onward), 95% revenue entitlement allows potential earnings to stretch higher—but largest fee-payers like Multan Sultans may still record losses.

🧮 Profit Breakdown per Franchise

Expense CategoryApprox. Amount (Rs)
Central Revenue Share970,000,000
Player Salaries & Fees300,000,000–500,000,000
Travel & Accommodation50,000,000–80,000,000
Match Logistics & Operations30,000,000–60,000,000
Performance Bonuses10,000,000–30,000,000
Estimated Profit250,000,000–400,000,000


📌 Exact profits vary wildly based on each franchise’s spending efficiency and sponsorship revenues.

🎯 Who’s Profiting—and Who’s Not?

  • Profitable Franchises: Most teams are expected to reap profits—even after deducting expenses—due to strong commercial deals and revenue control.
  • Loss-Making Outlier: Multan Sultans, burdened by a high franchise fee (>Rs 1 billion), is projected to incur a loss unless sponsorship income dramatically outpaces expenses. 

🧐 Why Does It Matter?

  • Franchise Sustainability: With such large earnings, franchises have a path toward profitability—but operational discipline is vital.
  • Growth Potential: Higher margins empower teams to invest in more international talent and infrastructure.
  • League Expansion Challenges: More franchises dilute per-team revenue—maintaining current model becomes crucial. 

❓ FAQs 

Q1: Do franchises earn Rs 970m profit each?

A: Not fully. That number is gross revenue; after fees and expenses, net profit is much lower.

Q2: What share does the PCB keep?

A: Just 5% of revenue, the rest (95%) goes to franchises. 

Q3: Why is Multan Sultans losing money?

A: Heavy franchise fee and high costs offset revenue share, pushing them into loss.

Q4: How does PSL compare profit-wise?

A: PSL profits (~70%) quite strong—but still behind richer leagues like IPL due to smaller scale.

Q5: Have any franchises missed payments?

A: Yes—delays occurred due to late account submissions; players’ final 30% salaries still pending for some. 

Q6: What is the HBL PSL revenue sharing model?

A: The HBL PSL operates on a central revenue pool model. Major revenue streams like broadcasting rights, sponsorships, ticket sales, and digital rights are consolidated into this pool. A pre-agreed percentage of this pool is then distributed between the Pakistan Cricket Board (PCB) and the six HBL PSL franchises, ensuring mutual growth and financial sustainability.

Q7: How much do HBL PSL franchises earn?

A: HBL PSL franchises earn a significant share from the league's central revenue pool. Recently, it was announced that franchises are set to receive Rs 970 million from this pool. This amount can fluctuate based on the league's overall commercial success and the specific terms of the revenue distribution agreement.

Q8: Is HBL PSL profitable for franchises?

A: While individual franchise profitability can vary based on their operational costs, marketing investments, and player salaries, the consistent and substantial revenue distributions from the central pool, such as the recently announced Rs 970 million, are designed to make HBL PSL franchises financially viable and ultimately profitable in the long term. The league's growing commercial success contributes significantly to their path to profitability.

Q9: What are the main revenue sources for the HBL Pakistan Super League?

A: The primary revenue sources for the HBL PSL are broadcasting and digital streaming rights, which constitute the largest share. Other significant contributors include title and official sponsorships, gate receipts from ticket sales, merchandise sales, and initial franchise fees paid by team owners.

Q10: How does HBL PSL prize money compare to franchise earnings?

A: HBL PSL prize money for the tournament winners and runners-up is separate from the central revenue pool distribution. While prize money provides a direct financial incentive for on-field performance, the franchise earnings from the central pool (like the Rs 970 million) represent a more substantial and regular income stream that covers operational costs, player salaries, and allows for long-term investment.

Q11: How does the HBL PSL compare financially to other T20 leagues like the IPL?

A: While the HBL PSL is a rapidly growing and financially successful league, it operates on a different scale compared to the Indian Premier League (IPL). The IPL has a significantly larger market, higher broadcasting deals, and typically much higher franchise valuations and player salaries. However, the HBL PSL is consistently recognized as one of the top global T20 leagues in terms of its growth trajectory, quality of cricket, and increasing financial stability, including robust revenue distributions to its franchises.

🚀 Final Take

PSL Season 10 delivered solid financial returns—with each franchise slated to receive Rs 970 million from the central revenue pool. But high costs—especially in player payments and logistics—mean net profits are significantly lower. While most franchises will remain profitable, heavy fee payers like Multan may still make losses. The viability of this model hinges on operational discipline, sponsorship growth, and transparent expense reporting going forward.

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